Our hair accessories were created when our founder of PlusMinus returned to work quickly after having her first child.
"I missed my daughter so much but I enjoy having a career and I wanted a way to feel close to her when I was at the office or travelling. I didn't want to wear matching outfits head to toe but I felt so good getting dressed and wearing something subtle that matched her. As a minimalist, I want to teach my children quality and to rebel against the disposable mindset. I'm proud to wear PlusMinus as a brand and teach the next generation that caring for our earth starts with small steps at home!"
Everything we make is premium! Our hair bows are made of 100% cotton and finished by hand to ensure perfect placement every time.
All hair ties come in our 100% recyclable hessian bags which are made to be reused or repurposed.